Click the images to view the pages on the Binghamton University website.
Revamp and Relaunch
Binghamton University’s Graduate Community of Scholars (GCOS) supports the academic and professional ambitions of its graduate students. Its workshops and courses are designed to help students propel themselves forward in their personal and professional lives.
But its website wasn’t doing the organization proud.
The existing homepage didn’t clearly and immediately represent what GCOS was about. On the back end, the directory had become sprawling and unwieldy–which meant more clicks for visitors. The site needed to be streamlined and refreshed.
Working within the parameters of the University’s site, the GCOS site gets a new look.
Featuring a video followed by a long column of text, this homepage provides inadequate direction to visitors. The left-nav is too many layers deep, requiring lots of clicks to reach the desired destination.
This video was a short-order project initially created for a recruitment initiative and developed with resources immediately on hand. The file was loaded onto USB flash drives that were then distributed at recruitment events. Click the image to view the video on the Graduate School website.