Web and content specialist
Much of my four-plus years of hands-on IT experience has been web-related. I have…
- written web content
- designed new site elements, including buttons and navigation
- worked with third-party website tools
- conducted website usability testing in order to make strategic site improvements
- built, organized, and launched new pages and entire directories
As the web and content specialist for the Graduate School at Binghamton University (SUNY), I ensured the health of the Graduate School’s website, which receives thousands of visits each week.
When the Graduate School launched a new online graduate application, for example, I managed all aspects of the launch that pertained to the Graduate School website—rapidly designing, building, writing, organizing, and publishing all supporting web pages.
At Binghamton University, I had the opportunity to delve into website analytics–something our office hadn’t previously done. I went behind the scenes and evaluated the impact of our various web initiatives. I turned our analytics data into information, and that information into both success stories and recommendations for improvement.
In the end, I provided a report that made longitudinal comparisons, pointed out trends, established standards and baselines, and recommended future action. We gained a better understanding of our website visitors. Plus, the decision-makers now had data on hand and easily available.
Speaking of success stories…I played a key role in developing and launching a new section of the Graduate School website that provided targeted information on each graduate academic program. The goal was to make more information available with fewer clicks. But did it work?
A review of our site analytics told me that this section became popular immediately and gained a considerable percentage of site pageviews across only a few months. Win!
Computer skills repertoire
- Windows and Mac operating systems
- Content management systems including WordPress and OmniUpdate
- HTML and CSS (Cascading Style Sheets)
- Google Analytics
- Adobe InDesign, Photoshop, Dreamweaver, and Fireworks
- Microsoft Word, Excel, PowerPoint (including slide show to video) and Outlook
- Apple Pages, Numbers, Keynote
- Facebook, Pinterest
- Internet search tools