The details: Font flourishes

Stocking factory advertisementThis 1886 hosiery advertisement is not as much about the quality of the hosiery as the character of the company and its workers: wholesome, orderly, and clean. (Not really fitting my own nineteenth-century factory stereotypes.)

For me, though, the lettering is what really makes the ad, with its flourishes, curlicues, and drop shadows.

Like this:

Stocking factory advertisement, detail

And this:

Stocking factory advertisement, detail


Image source.

Because the details can make the difference between “What?” and “Wow!”

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