Branding (or Rebranding) Yourself

Last week I listened to John Heaney from Orange Envelopes talk about “Building your social media brand.” (View the slide show.)

John emphasized the importance of having a personal branding statement—that is, a brief sentence that describes what you do, for whom, and what you deliver.

His talk was right on time, as I’m in the process of rebranding.

Currently, my personal branding statement is “I write creative content for web and print.” As I look at that statement and at my accomplishments and interests, I quickly see that I’m so much more than that. I’m not only a writer, nor do I want to be. So it’s time for a re-brand to match the direction my career is going.

Writing a branding statement isn’t easy. There’s a lot to capture in just a few carefully-chosen words.

In a moment of frustration, I considered ditching the statement entirely. Is it really necessary? I thought. After all, my re-launched website (coming soon!) will contain plenty of information that describes my brand.

Nevertheless, a personal branding statement is necessary—especially in the age of social media. I need a brief, compelling way to gain a potential client’s / employer’s / business partner’s attention. As John said in his talk, the purpose of a personal branding statement is to make someone ask the next question: “Tell me more!” It gets the conversation started.

My new personal branding statement is still in progress. Below are some resources I’m consulting to help me with the thought process. One theme that stands out is uniqueness—what makes you or me different from others? What makes you or me stand out professionally?

2 comments for “Branding (or Rebranding) Yourself

  1. April 2, 2013 at 4:12 pm

    Thanks so much for sharing my YouTern post, Sarah! Certainly always open to chatting about this topic with you, as it’s one I’m passionate about.

  2. Sarah
    April 3, 2013 at 8:15 pm

    Thanks, Erica!

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