John emphasized the importance of having a personal branding statement—that is, a brief sentence that describes what you do, for whom, and what you deliver.
His talk was right on time, as I’m in the process of rebranding.
Currently, my personal branding statement is “I write creative content for web and print.” As I look at that statement and at my accomplishments and interests, I quickly see that I’m so much more than that. I’m not only a writer, nor do I want to be. So it’s time for a re-brand to match the direction my career is going.
Writing a branding statement isn’t easy. There’s a lot to capture in just a few carefully-chosen words.
In a moment of frustration, I considered ditching the statement entirely. Is it really necessary? I thought. After all, my re-launched website (coming soon!) will contain plenty of information that describes my brand.
Nevertheless, a personal branding statement is necessary—especially in the age of social media. I need a brief, compelling way to gain a potential client’s / employer’s / business partner’s attention. As John said in his talk, the purpose of a personal branding statement is to make someone ask the next question: “Tell me more!” It gets the conversation started.
My new personal branding statement is still in progress. Below are some resources I’m consulting to help me with the thought process. One theme that stands out is uniqueness—what makes you or me different from others? What makes you or me stand out professionally?
- The First Step to Building Your Personal Brand. “Your personal brand is all about who you are and what you want to be known for.”
- Writing a Branding Statement. “What have you achieved that no one else can claim? You likely have had a similar titles and responsibilities as many other individuals, but how you responded to them in your context is something that only you can speak about.”
- Rebranding for Dummies Cheat Sheet. “Identify points of difference…How do you stand out from the competition?”
- Personal Brand Statement Examples and Templates. Some of these seem a bit lengthy, but it’s nice to see some real-world examples.
- 3 Ways to Rebrand Yourself in a Career Transition. Aimed toward young professionals who are rebranding. “Emphasize skills you already have…that directly relate to your new career field.”